Privacy Notice & Cookie Notice

EMK Privacy Notice & Cookie Notice

Last Updated: 11/17/25

EMK takes your privacy seriously. The following principles guide how we handle your personal information:

  1. We value the trust you place in EMK when you share your personal information with us.

  2. We strive to be transparent about what we collect, how we use it, and with whom we share it.

  3. We work to address your questions and concerns about your personal information.

  4. We take steps designed to secure your personal information and reduce the risk of misuse.

This Privacy Notice & Cookie Notice (“Notice”) describes how EMK Products, LLC, owned by EMR Equity LLC (“EMK,” “EMK Skincare,” “EMK Beverly Hills,” “we,” “us,” or “our”), collects, uses, discloses, and otherwise processes personal information in connection with:

  1. Our websites and online services that link to or display this Notice (the “Platform”);

  2. Our online tools and experiences, including personalized recommendation tools such as our EMK AI Skin Quiz; and

  3. Our other interactions with you, including customer support and marketing communications (collectively, the “Services”).

This Notice is not a contract and does not create any legal rights or obligations beyond those that exist under applicable law.

When we use the term “personal information”, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you or your household. It does not include aggregated, anonymized, or de-identified information that is not reasonably capable of being associated with you.

1. Notice to California & Other U.S. State Residents

Certain U.S. state privacy laws (including those in California, Colorado, Connecticut, Virginia, Utah, and Texas) provide residents with specific rights regarding their personal information.

Notice at Collection (California)

We collect the categories of personal information listed in this Notice under “Collection of Personal Information.” As described in “How We Use Personal Information,” we generally use personal information to:

  1. Provide and manage the Platform and Services

  2. Process and fulfill orders

  3. Personalize your experience and recommendations

  4. Support, secure, and market our business

We do not sell personal information for money. We may, however, “share” personal information as that term is defined under California law, including for targeted advertising and analytics. You may opt out of such sharing by:

  1. Clicking “Do Not Sell or Share My Personal Information” in the footer of our website and following the instructions, and/or

  2. Using an online tool such as the Global Privacy Control (GPC) in your browser; when detected, we treat it as an opt-out request.

We retain each category of personal information for as long as reasonably necessary to fulfill the purposes described in this Notice, including to comply with legal, tax, and reporting obligations.

More information, including how to exercise your rights, is provided in the “Your Choices & Legal Rights” and “Texas Privacy Rights” sections below.

2. Collection of Personal Information

Depending on how you interact with us and the Platform, we may collect the following types of personal information:

Contact Information

Such as your name, mailing/shipping address, telephone number(s), and email address.

Payment Information

Such as credit/debit card details and billing address. Payment card information is processed by our payment providers.

Shopping History & Transaction Information

Such as items viewed, added to your cart, purchased, or returned; order dates; and related transaction details.

Information You Post

Such as reviews, comments, or other content you make public on the Platform or our social channels. Please note that we cannot control how others may use information you choose to make public.

Social Media Information

Such as information from your interactions with our social media pages (e.g., Instagram, Facebook, TikTok, Pinterest), your social media handle, and any information you make available to us via social media platforms.

Information You Submit

Such as messages sent through our Contact Us form, responses to surveys or promotions, content submitted in connection with giveaways, and any other information you choose to provide, including user-generated content (photos, videos, testimonials) you send to us.

Skin-Related & Preference Information

Such as information about your skin concerns, skin goals, product preferences, lifestyle factors related to your skincare routine, and responses to our EMK AI Skin Quiz or other online assessment tools. This may include self-reported sensitivity, dryness, redness, uneven tone, or similar concerns that you voluntarily share.

Important: EMK does not request or require diagnosis from a healthcare professional, and we do not provide or store medical records. The information you share is used to personalize skincare recommendations only and is not intended as medical advice.

Demographic Information

Such as your age or age range, date of birth (if you choose to provide it), gender, and general location (e.g., zip code), plus interests and shopping behavior inferred from your interactions with us.

Device & Browser Information

Such as device type, browser type, operating system, device identifiers, language settings, and IP address.

Location Information

Such as your approximate location derived from your IP address or similar identifiers. We do not track your precise GPS location.

Log & Usage Information

Such as the date and time you access the Platform, the pages you visit, the links you click, referral URLs, the frequency of your visits, and how you interact with features (including our quiz or other tools).

3. Sources of Personal Information

We collect personal information in the following ways:

Directly From You

For example, when you:

  1. Create an account on the Platform

  2. Purchase products or services

  3. Complete the EMK AI Skin Quiz or other online assessments

  4. Join our loyalty, rewards, or similar program

  5. Sign up for emails, SMS, or other marketing communications

  6. Enter a contest, giveaway, or promotion

  7. Submit a question, review, or support request

  8. Engage with us via social media or other channels

Through Automated Means

When you visit, use, or interact with the Platform, we automatically collect certain device and usage information, including via:

  1. Cookies and similar technologies (pixels, tags, scripts, SDKs)

  2. Web beacons in emails or pages

  3. Analytics and advertising tools

For more details, see “Tracking Technologies, Interest-Based Advertising, & Analytics” below.

From Third Parties

We may receive personal information from:

  1. Service providers and technology partners who support our Platform, personalization, and AI-powered tools

  2. Analytics and advertising partners

  3. Social media platforms, depending on your settings and their policies

  4. Co-marketing or promotional partners (e.g., contests, collaborations)

  5. Other individuals who refer you or send you EMK products or services

We may combine information from different sources and treat the combined information as personal information in accordance with this Notice.

4. How We Use Personal Information

We may use your personal information for the following purposes:

To Provide & Manage the Platform and Services

Including operating, maintaining, and improving our websites, tools, quizzes, content, and customer experiences.

To Provide Personalized Recommendations & Routines

Including:

  1. Tailoring product suggestions and routines based on your quiz responses, skin-related information, and behavior on the Platform

  2. Powering experiences such as the EMK AI Skin Quiz and personalized ritual builders

These recommendations are informational and designed to support your skincare decisions. They do not replace professional medical advice.

To Process & Fulfill Your Orders

Including:

  1. Processing payments

  2. Fulfilling and shipping orders

  3. Managing returns, exchanges, and refunds

  4. Sending order confirmations and shipping updates

  5. Managing pre-orders and out-of-stock items

To Communicate With You

Including:

  1. Sending service-related messages (e.g., account updates, order notifications, policy changes)

  2. Responding to your inquiries, support requests, and feedback

  3. Inviting you to participate in surveys, focus groups, or promotions

To Send Marketing & Promotional Communications

Including:

  1. Email or SMS updates about new launches, offers, events, and content

  2. Personalized offers based on your interactions with us, including quiz-based incentives or rewards

  3. Communications related to loyalty programs, campaigns, or early access events

You can opt out of marketing communications at any time (see “Your Choices & Legal Rights”).

To Understand Usage & Improve Our Offerings

Including:

  1. Analyzing behavior on the Platform

  2. Testing and enhancing site performance, content, and product assortments

  3. Measuring the effectiveness of marketing campaigns and promotions

To Support Interest-Based Advertising

Including:

  1. Showing you more relevant EMK ads on the Platform and third-party sites or apps

  2. Using cookies and similar technologies to understand your interests

See “Tracking Technologies, Interest-Based Advertising, & Analytics” for more detail.

To Maintain Security & Prevent Fraud

Including monitoring for, detecting, and preventing:

  1. Fraud, abuse, and unauthorized access

  2. Security incidents and potentially illegal activities

To Comply With Legal Obligations

Including:

  1. Responding to lawful requests from authorities

  2. Complying with applicable laws, regulations, and recordkeeping requirements

In Connection With Business Transactions

Including the evaluation and completion of a merger, acquisition, financing, or sale involving EMK Products, LLC and/or EMR Equity LLC, where personal information may be transferred as a business asset.

As Otherwise Permitted or With Your Consent

Including any additional purposes explained at the time of collection or with your express consent.

5. How We Disclose Personal Information

We may disclose personal information from one or more of the categories described above to:

Service Providers

Such as:

  1. E-commerce platform and hosting providers

  2. Payment processors

  3. Fulfillment, logistics, and shipping partners

  4. Email, SMS, and marketing service providers

  5. Technology and AI partners who help power our quizzes, personalization, and analytics

  6. Customer service and support platforms

Service providers are permitted to use personal information only to perform services on our behalf.

Analytics & Advertising Partners

Such as:

  1. Analytics providers (e.g., Google Analytics)

  2. Advertising networks

  3. Social media platforms and ad tech vendors

These partners may use personal information (including via cookies and similar technologies) to provide analytics, measurement, and interest-based advertising services.

Business & Promotional Partners

Such as:

  1. Co-branded or joint marketing partners

  2. Promotion or sweepstakes co-sponsors

  3. Partners whose products or services may be relevant to you, where allowed by law

Business Transaction Participants

If we are involved in a corporate transaction (e.g., merger, acquisition, asset sale), personal information may be transferred to relevant parties as part of the transaction process.

Legal & Government Authorities

Where required or permitted by law, such as:

  1. To comply with a subpoena, court order, or other legal process

  2. To respond to lawful requests from law enforcement or regulators

  3. To protect the rights, property, or safety of EMK, our customers, or others

Other Parties With Your Direction or Consent

For example, when you:

  1. Direct us to share information with a third party; or

  2. Enter a public contest where winner names may be requested.

We may also disclose aggregated, anonymized, or de-identified information that does not identify you personally.

We do not sell personal data for money. We may “share” personal information for targeted advertising as defined under applicable state laws, and you may opt out as described in “Your Choices & Legal Rights.”

We do not sell or share the personal information of individuals we know to be under 16 years of age.

6. Children’s Privacy

The Platform is intended for adults. We do not knowingly collect personal information from anyone under the age of 16.

If we learn that we have inadvertently collected personal information from a child under 16, we will delete it as soon as reasonably possible. If you believe a child under 16 has provided personal information to us, please contact us at privacy@emkskincare.com.

7. Tracking Technologies, Interest-Based Advertising & Analytics

Cookies & Similar Technologies

We automatically collect certain device and usage information when you interact with the Platform, read our emails, or engage with our content.

We (and our partners) use:

  1. Cookies – small text files stored on your device

  2. Pixel tags / web beacons – tiny image files embedded in pages or emails

  3. Other tracking technologies (including scripts or SDKs)

These technologies may collect information such as:

  1. IP address, browser type, device type, operating system

  2. The pages you visit and actions you take on the Platform

  3. The date/time of visits and referral URLs

  4. Whether you open our emails or click links within them

  5. Which products you view, add to cart, or purchase

We use this information to:

  1. Remember that you are logged in and enable key functionality

  2. Provide you with personalized content, including tailored offers and recommendations

  3. Recognize you across different browsers or devices

  4. Analyze overall traffic, usage trends, and performance

  5. Improve the Platform and your experience

Your browser may allow you to block or manage cookies. Because cookie choices are browser- and device-specific, you must manage them separately on each browser and device you use.

For general information about cookies, you may visit allaboutcookies.org.


Interest-Based Advertising

We engage in interest-based advertising (also called “targeted advertising” or “cross-context behavioral advertising”) to show you more relevant ads based on your online activity.

Third-party advertising partners may:

  1. Collect information about your use of the Platform over time and across different sites/apps

  2. Use cookies, identifiers, and similar technologies to understand your interests

  3. Serve EMK ads on other websites or apps based on that information

We may also provide hashed identifiers (such as email addresses) to advertising partners to help match your account across platforms and devices.

You can manage interest-based advertising preferences in several ways, including via:

  1. Network Advertising Initiative (NAI): www.networkadvertising.org/choices

  2. Digital Advertising Alliance (DAA): optout.aboutads.info

For mobile apps, you can:

  1. Use your device settings to limit ad tracking

  2. Use the DAA’s AppChoices tool at aboutads.info/appchoices

Even if you opt out, you may still see EMK ads — they may simply be less tailored.


Google Analytics & Advertising

We use Google Analytics to better understand how users interact with our Platform.

  1. To learn how Google uses data: google.com/policies/privacy/partners

  2. To opt out of Google Analytics: install the browser add-on at tools.google.com/dlpage/gaoptout

We may also use Google features such as remarketing, impression reporting, and demographics/interest reporting, which rely on first- and third-party cookies. You can manage preferences via Google Ads Settings or the NAI opt-out linked above.


Rakuten Advertising (If Still Applicable)

If you continue to work with Rakuten Advertising, this section can remain:

We partner with Rakuten Advertising, who may collect personal information when you interact with the Platform. Rakuten Advertising’s handling of your personal information is subject to their privacy policy. You can learn more about their practices and submit requests via the links provided on their website.

If Rakuten is no longer in use, this paragraph can be removed.

8. Your Choices & Legal Rights

Your Choices

Marketing Communications

You can opt out of receiving marketing emails or SMS from us at any time by:

  1. Clicking the “unsubscribe” link in any marketing email;

  2. Following opt-out instructions in our SMS messages; or

  3. Emailing us at info@emkskincare.com or privacy@emkskincare.com.

You may still receive non-marketing communications (e.g., order confirmations, account notices).

Cookies & Targeted Advertising

You can control cookies through your browser settings and use tools such as GPC, NAI, and DAA as outlined above.


Your Legal Rights (Certain U.S. States)

Depending on your state of residence, you may have the right to:

  1. Access the personal information we maintain about you;

  2. Correct inaccuracies in your personal information;

  3. Delete certain personal information we collected from you;

  4. Opt out of the sale of personal information (we do not sell for money), the sharing of personal information for targeted advertising, and certain forms of profiling;

  5. Obtain a portable copy of your personal information in a readily usable format;

  6. Withdraw consent where processing is based on your consent.

We will not discriminate against you for exercising your rights.

If you are a resident of Colorado, Connecticut, Utah, Virginia, or another state with comparable privacy laws, you can exercise your rights by:

  1. Emailing privacy@emkskincare.com with the subject line: “Privacy Rights Request”.

To protect your privacy, we may request information to verify your identity. We will use verification information only to process your request. If we cannot verify your identity, we may not be able to fulfill your request.

Authorized Agents

You may authorize someone else to submit a privacy request on your behalf. We may ask for proof that they are authorized to act for you and may also contact you to confirm.

Appeals (Where Applicable)

If we deny your request, you may have the right to appeal our decision. To appeal, contact us at privacy@emkskincare.com. If you remain unsatisfied, you may have the right to contact your state Attorney General.

9. Texas Privacy Rights

If you are a Texas resident, state privacy law provides additional rights with respect to your personal information. In addition to the rights described above, Texas residents may:

  1. Request access to and information about how we process their personal information;

  2. Request correction or deletion of certain personal information, subject to applicable exceptions;

  3. Opt out of the sharing of personal information for targeted advertising.

We do not sell personal data for monetary consideration. We may share certain personal information with advertising and analytics partners for targeted advertising, and you may opt out at any time by:

  1. Clicking “Do Not Sell or Share My Personal Information” in the footer of our website and following the instructions; or

  2. Emailing info@emkskincare.com with the subject line “Do Not Share My Personal Information”.

You can also submit a Texas-specific privacy request by:

  1. Emailing privacy@emkskincare.com with the subject line “Texas Privacy Rights Request”, or

  2. Calling us at 1-877-322-8633.

We may request additional information to verify your identity and will respond consistent with applicable law.

10. Information Security

We employ and maintain reasonable administrative, technical, and physical safeguards designed to protect personal information under our control from loss, misuse, unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission or storage is completely secure. We cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account.

11. Cross-Border Transfers

Our Platform is directed primarily to consumers in the United States, but we may process and store personal information in the United States and other countries where we or our service providers operate.

If you access the Platform from outside the United States, you understand and agree that your personal information may be transferred to, stored in, and processed in the United States, where privacy laws may differ from those in your country.

12. Information Retention

We retain personal information for as long as reasonably necessary to:

  1. Fulfill the purposes described in this Notice;

  2. Provide products and services;

  3. Comply with legal, tax, and accounting obligations;

  4. Resolve disputes and enforce agreements.

When determining retention periods, we consider the amount, nature, and sensitivity of the personal information; the potential risk of harm from unauthorized use or disclosure; the purposes for which we process it; and applicable legal requirements.

If we de-identify information, we will maintain it in de-identified form and will not attempt to re-identify it except as permitted or required by law.

13. Links to Third-Party Services

The Platform may contain links to third-party websites, apps, or online services that are not controlled by EMK. This Notice does not apply to those third-party services.

We are not responsible for the privacy practices of any third parties, and we encourage you to review the privacy notices of any site or service you visit.

14. Changes to This Privacy Notice

We may update this Notice from time to time to reflect changes in our practices or applicable law.

The “Last Updated” date at the top of this page indicates when this Notice was last revised. If we make material changes, we will provide additional notice as required by law (for example, by posting a prominent notice on the Platform or emailing you).

Unless otherwise stated, the current version of this Notice applies to all personal information under our control.

15. Contact Us

If you have questions, comments, or concerns about this Notice or our privacy practices—or if you wish to exercise your privacy rights—you may contact us at:

Email:

📧 privacy@emkskincare.com

📧 info@emkskincare.com

Mailing Address:

EMK Products, LLC

Attention: Consumer Engagement Center / Privacy Notice

100 Crescent Court, Suite 700

Dallas, TX 75201

United States